Privacy & Cookies Policy

**Privacy & Cookies Policy**

This Privacy Policy explains how your personal information is collected, used, and shared when you visit or make a purchase from [your website name] (the “Site”).

**Personal Information We Collect**

When you visit the Site, we automatically gather certain information about your device. This includes details about your web browser, IP address, time zone, and cookies installed on your device. Additionally, as you browse, we collect data regarding the individual web pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. This automatically collected data is referred to as "Device Information."

We collect Device Information using the following technologies:

- **Cookies**: Small data files placed on your device or computer, often containing an anonymous unique identifier. For more on cookies and how to disable them, visit [www.allaboutcookies.org](http://www.allaboutcookies.org).

- **Log Files**: These track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- **Web Beacons, Tags, and Pixels**: Electronic files used to record information about your browsing activity on the Site.

In addition to Device Information, when you make a purchase or attempt to purchase through the Site, we collect personal information including your name, billing address, shipping address, payment details, email address, and phone number. This is referred to as "Order Information." Together, "Device Information" and "Order Information" are referred to as "Personal Information."

**How We Use Your Personal Information**

We use Order Information to fulfill orders placed through the Site, which includes processing payment, arranging for shipping, and providing invoices or order confirmations. We also use this information to:

- Communicate with you about your order,
- Screen for potential fraud or risk, and
- Provide information or marketing related to our products or services, in line with your preferences.

We use Device Information to help us detect potential fraud (especially through your IP address) and to optimize the Site. This may include generating analytics about how visitors browse and interact with the Site, and assessing the success of our marketing campaigns.

**Sharing Your Personal Information**

We share your Personal Information with third parties to help us use it as described above. For example:

- We use Shopify to power our online store. You can read about how Shopify handles your Personal Information [here](https://www.shopify.com/legal/privacy).

- We use Google Analytics to understand how visitors use the Site. You can learn more about how Google uses your data [here](https://www.google.com/intl/en/policies/privacy/), and opt out of Google Analytics [here](https://tools.google.com/dlpage/gaoptout).

Additionally, we may share your Personal Information to comply with laws or regulations, respond to subpoenas, or protect our legal rights.

**Behavioral Advertising**

We use your Personal Information to show targeted ads or marketing communications that may be of interest to you. For more information on targeted advertising, visit the Network Advertising Initiative’s educational page [here](http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).

You can opt-out of targeted advertising by contacting us at [email address].

**Do Not Track**

Please note that we do not alter our data collection and usage practices when we receive a Do Not Track signal from your browser.

**Your Rights**

If you are a resident of the European Union, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise these rights, please contact us via email at [email address].

As a European resident, please note that your personal data may be processed to fulfill contracts with you (such as order processing) or to pursue legitimate business interests. Your data may also be transferred outside of Europe, including to countries like Canada and the United States.

**Data Retention**

We will retain your Order Information for our records unless you request its deletion.

**Changes to This Policy**

We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Please review this page regularly for any updates.

If you have any questions or concerns about our privacy practices, feel free to contact us at SamuelHolland@luxreserves.co.uk.